PIL Sport

Sport as a means of communications

Sponsorship is a commercial operation, an investment in advertising and corporate image made by a company in order to launch its products or services and consolidate its trade mark in a given market.

One of the programme's spin-off benefits for sponsors is managed by PIL Sports Co., a company dealing in sportswear. The impact of increased sales, in this case in the clothing trade, resulting from an athlete's performance has defined the strategy adopted by the PIL Sports structure.

PIL sports encourages the definition of a label in terms of the style and personality of an athlete giving a dash of flair to the message every sponsor wants to get across.

It is also the discovery of a decisive and indisputable link, for example, between a sports champion and a company.

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